Home Blog The new shop is live!

The new shop is live!

by Pauline Alice

One week after releasing the new blog, it’s with great pleasure (and a hint of nervousness) that I introduce you to the new shop!

I’ve been working on this new page for a couple of months, to propose a new design that represents Pauline Alice more accurately, a site more user-friendly and with more options.

Here are some important details to know:

  • New categories. When I opened my first online shop, I had only 6 patterns available so it was really easy to see them all at once. But Pauline Alice is growing and there now 18 patterns in the catalogue! It was time to order everything and file them under separate categories. You can now look for patterns according to style (Outerwear, dresses, tops and bottoms) or format (printed pattern or PDF print-at-home). Which leads to the following point.

  • The biggest difference the new shop offers is the format category. Before, you were able to choose the format you wanted to order from the product page, now you have to choose before. Thus, there are two options for each pattern on the main page. And why did we have to change that? Well, it’s for a very unglamorous reason: VAT legislation… On January 1st 2015, a new legislation was signed concerning VAT for digital products in the European Union – and PDF patterns are considered digital products. I won’t bore you too much with the law but the main point is that VAT is calculated according to the buyer’s country. A new rate is going to be applied from now on: depending on where you live (UK, Germany, Belgium for example), you’ll see that the final price for PDF patterns is different, as each country does have a specific VAT rate. For each PDF patterns now, the price will be offered as ex. VAT (without taxes) and VAT will be applied automatically at the end of the order process (this explains why it’s very important for you to fill in all your address details, even for PDF patterns). And if you leave outside the European Union, no need to worry. You won’t see any changes.

  • Your personal accounts have been migrated to the new shop, you’ll be able to access them with the same email address. But you’ll need to generate for a new password by clicking on “forgot your password”. Your address will also need to be added on your first order. Your PDF pattern library is going to be empty for a couple of weeks while we migrate your previously bought PDF patterns. Once it’s done, you’ll be able to access them and download or print them as before. If you need one of your patterns urgently, send me an email and I’ll mail it to you. Thanks for your understanding!


Here are the main changes you’ll find on the new shop. I hope you’ll like the page and that you’ll enjoy using it. And please, don’t hesitate to send me an email at info@paulinealicepatterns.com if you have any question, as I would be surprised if the new shop launch went smoothly ?

See you on Monday for the new patterns release! And while waiting, the Aldaia, Rosari and Xerea printed patterns are back in stock!


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